Marketing materials & Business stationeries
Marketing materials & Business stationeries – Printed Materials are prominent part of any marketing strategy or advertising campaign. While digital media services are an important a good way of reaching your audience, printed materials can reach your target audience in a more tangible and direct way.
Printed pieces serve as a way to reinforce your brand image while delivering necessary information to your customer. Through the various printing methods, you will be able to reach a very specific target audience and convey the quality and professionalism of your brand.
All areas of marketing and advertising printing services should work together to get create your brand image, deliver your message, and create awareness in your prospects or customers.
Direct Mailing Services
One of the best ways to reach a targeted type of customer is through the use of direct mailing. Mailing lists can include such identifying factors as age, household size, income, location, business, and even areas of interest. Customers who receive a direct mail piece are significantly more likely to act on the offer or request immediately compared to emailed advertisements or offer.
A well-printed flyer, brochure or catalog can present your product or service in a high-quality visual way that is tangible to the client. Printed marketing materials have a longer shelf-life than email and provide a better chance to showcase creativity which will attract clients to utilize your services.
Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression.
Large format printing is becoming a staple at tradeshows and as point-of-sale pieces. With a variety of material and substrates available to print on, you can produce high-quality display graphics to draw consumers to booths or store sections. Additionally, branded signage is a way to advertise your company through building signage and other outdoor pieces
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