Variable Data Printing

Variable Data Printing

Variable Data Printing or VDP is a method of printing process that uses software to change the output of a digital printing press to personalize each printed piece with unique information from a spreadsheet or database. It is most often used for addressing but is now frequently used to personalize graphics, text or the entire marketing message so it’s more relevant to the individual receiving it. This targeted approach has proven to be more effective than generic marketing.

Advantage of VDP

Variable Data Printing commonly used in digital printing process which offers a possibility of customizing your files and documents so that you can easily manage your texts, images and the way they’re organised in the document. At Allprint Brisbane we can personalize every single copy of your documents which is important in the era of constant data flow from all directions, changing at an unprecedented speed.

Allprint Brisbane offers you a comfortable, customizable method of printing, which allows you to organise each individual document by adding, removing or editing certain parts or details of the file. Because digital printing is mostly electronic, the editing of your file does not slow down the whole process of printing. You can easily make changes to your documents while printing other parts of your file. It’s time-saving and allows you to adapt your files to your own needs and demands. Contact us and you will see that printing variable data has never been easier before!

Most commonly used for –

  • Variable Numbering on Tickets – Raffle Tickets, Event Tickets.
  • Name and Addresses on invitations or letters – Personalised Postcards, Direct Mails, Letters.
  • Barcodes – Product Barcodes.
  • QR codes – Variable Barcodes for customised cards or vouchers which are unique in data