What is a Poster?
A poster is a large printed sheet designed to catch attention, inform, and promote events, products, services, or ideas. Posters combine visuals and text to communicate quickly and clearly.
Size Dimensions (mm) Common Uses
A3 297 × 420 Small events, indoor displays
A2 420 × 594 Medium size, posters on walls
A1 594 × 841 Larger posters, better visibility
A0 841 × 1189 Large-scale advertising
Custom sizes Variable Specific needs (e.g., banners)
Clear headline: Make it bold and easy to read from a distance.
Strong visuals: Use high-quality images or graphics.
Minimal text: Keep it concise — use bullet points or short phrases.
Hierarchy: Guide the viewer’s eye (headline → image → details).
Color contrast: Ensure text stands out against the background.
Call to action: What do you want viewers to do? (e.g., attend, buy, visit)
Paper type: Glossy or satin finish for vibrant colors; matte for less glare.
Weight: Usually 150–200 gsm for durability and quality.
Printing method: Digital printing is fast and cost-effective for short runs; offset printing for high volume.
Lamination (optional): Protects posters from moisture and damage.
Event promotions (concerts, exhibitions)
Advertising sales or products
Informational displays (maps, instructions)
Decoration in offices or public spaces
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